Saving lives with Swim Generation

Speedo, the global swimwear brand, has launched its ‘Swim Generation’ campaign, spearheaded by a Speak Media-scripted video

In development by Speedo International since 2011, Swim Generation supports life-saving projects around the world, and has helped partner organisations to reach over 600,000 people to date

Speak Media was commissioned in 2016 to help develop the global campaign platform –producing guidelines, a partner handbook and other promotional materials as well as the video – with a view to extending the reach of the programme worldwide.

Rob Brown, Speedo International’s Head of Governance & Corporate Responsibility, said: “Swim Generation embodies the values of Speedo, our purpose of inspiring more people to swim, and our passion to ensure that everyone can enjoy the freedom of being in water.

“Acting as a call to action, we hope that Swim Generation will have a ripple effect inspiring people everywhere to help make a difference, whether that be teaching someone basic swimming and swim survival skills or broadcasting water safety messages, spreading important life-saving knowledge far and wide.”