Influence: Can Covid-19 provide opportunities to change stakeholder relationships for good?
In an article published in Influence, Paul Williams, head of planning and production at Speak Media, outlines some of the ways that comms leaders can adapt their relationships with key stakeholders post-Covid-19.
Reflecting on the results of a recent survey created by Speak Media and the Public Relations and Communications Association (PRCA), Paul outlined four important actions brands can take to improve their relationships with stakeholders in a post-coronavirus landscape – from adapting to the needs of your customer base to using your brand as a platform for positive change.
Paul wrote: “It is crucial that comms leaders look closely at their content to make sure they place the concerns of their readership at the forefront of everything they do.
“The current situation may give brands opportunities to foster real and meaningful relationships with their stakeholders – but it is also increasingly clear that those who don’t take action to adjust their comms strategies risk losing their audience’s trust.”
You can read the full article here.